The Five Fifteen - March 25, 2013

You already know how much I like cute little names for things. Names like "Five Little Bigs" , "Area 51" and 'The Five Fifteen". You probably also know that I like to ask Who, What, When, Where, How and Why. What you might not know is why I'm sending you this email. Who Am I Sending This To? First of all, if you're getting this email it means that we are 'connected' in some way. Whether you're a friend, family, or client doesn't matter. We know each other. Somewhere along the line you either subscribed to this list, or I added you to it. If you don't want to receive it anymore, just click the little "unsubscribe' button at the bottom of the email. You'll be immediately removed and it will save both of us some time.  If this is your first time here, you can subscribe here.

What Is It? 

It's a way for me to get valuable information into your hands. Things about Facebook , FourSquare, Twitter, LinkedIn and Google Apps. Stuff I know about, but don't share enough. Everyone is busy. Nobody has much time. But we can learn things in 'chunks'. You send in a question, and I'll answer it in plain english. I won't change the title of the newsletter. I will always answer the questions in the Who, What, When, Where, How, and Why format. If I don't know, I'll say so. Either way, it will only take you 5 minutes to read it. That's why this is called The Five Fifteen. It takes me 15 minutes to write, and 5 minutes for you to read. Fair enough?

When Will I Send This Newsletter 

I'm going to send this email at least once a week. Regardless of the day, I will always send them at 5:15 AM. Depending on the questions that I receive, I may send it more often. And please. Don't be shy. Send in your question! It's a welcome break from sitting at the desktop and looking at some issue that only me and a few other propeller heads even know exists. That doesn't mean I don't want a propeller head question. I'll take whatever you give me! I promise!

Where Will It Be Written and Read? 

One of the main things that needs to be addressed by EVERY business over the next 12 to 18 months is 'sustainability'. I'm not talking about green building techniques. But I am talking about energy. Why put energy into something that you're not going to be able to sustain? That's really not using your energy very wisely is it? One of the main considerations of this newsletter is that I wanted to be able to create it no matter where I was at. Some people think I'm kidding when I say that I can create a blog post, or create a newsletter from a copy machine. I'm not. When they add email clients to toasters, I'll be able to send one from there. Because it doesn't have a bunch of pictures and stuff, you should be able to read it from any device you are on as well! That's what I mean by sustainable. It's going to be very important in the next 18 months!

How It Will Help You?

Have you ever wondered how you could use some of these 'social' applications for something other than browsing cat pictures? That' will be the bulk of what we do in this newsletter. Why is Google Places important? If you ask the question, you'll find out. Go ahead. Try it. Hit reply now and send in your first question!

Why You Should Keep The Subscription 

Because there are many things that we will discuss here that you will find valuable to your business. Just today I had a question from a client about keywords, meta tags and search engines. I get those almost daily. The bottom line is they are still important. I can tell you how to either implement them yourself, or get someone to help you (yes I'm available). The thing is, by staying subscribed, you'll find out other things that are important in your online marketing. If that's the sort of thing you're into, stay subscribed.

Pay It Forward! 

The more connections you have, the larger your database of human knowledge you can call on. This newsletter can help you do that. If you find this sort of communication valuable, then please forward it to a friend. Over time you will learn how that can help you. The Five Fifteen will tell you how. Just use the 'forward this email' button at the bottom of this email. Do it now! If each of you forwarded it just three times, it would double YOUR connections. That should make it worth it.

Stan Bush - Chief Architect
phone: (478) 227-8020 - leave a message - thanks


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